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Every TV Ad (1980s)

In 1981 Abracadabra launched its first TV commercial, which ran on the local TV station NRN11/RTN8. In those days, there there were only two TV channels to choose from, so children all over the Northern Rivers grew up singing the Abracadabra jingle.

Every TV Ad (1980s)
1982-ad2

This is the original Abracadabra advertisement that turned a little store into a local icon.

1981

The biggest bunch of baskets…
Little Alice / Tracy

1982-ad1

The famously catchy Abracadabra jingle was written by the store’s owner, Hamilton Du Lieu, who gave up a very successful career in advertising for a better lifestyle on the Far North Coast of NSW.

1982

Abracadabra in Bangalow…
Little Alice / Tracy

1984-ad4

In the early years, footage from previous years was recycled and incorporated with new footage.

1983

Biggest bunch of baskets…
Jordan / baskets / Tracy

1984-ad2

Notice that in the eighties there were many versions of the jingle, but a decade later two of these had emerged as clear favourites and the others were dropped.

1983

Music intro…
Jordan / baskets / Tracy

1984-ad3

You will notice that as well as the biggest bunch of baskets, back then we were a second-hand book store and also a hairdresser salon

1983

Abracadabra in Bangalow…
Jacqui / drop / Tracy

1984-ad1

In 1984 a second TV commercial was filmed for Abracadabra in Bangalow. This advertisement ran until 1986.

1984

Biggest bunch of baskets…
Jordan / push / big vase

1986-ad1

It would be hard to find a person who has grown up on the north coast of NSW who could not sing the famous Abracadabra jingle.

1986

Its a great show…
Jim / Tshirt / Melita

1986-ad2

This is another version of the 1986 TV commercial which ran on our screens until 1988

1986

Love to see you down here…
Becca

1986-ad3

Yet another variation on the Abracadabra theme song. This one is perhaps a lesser known theme

1986

We are Abracadabra in Bangalow…
Jordan / popup / laundry

1986-ad5

Same as 1983 but alternative jingle

1986

Biggest bunch of baskets…
Jacqui / drop / Tracy

1986-ad4

The story behind the jingle and the ad can be seen here in a little movie that uses 8mm film footage from the early days of Abracadabra

1987

Abracadabra in Bangalow…
Jim / Tshirt / Melita

1986-ad7

From 1987 onward, there are only two jingles that are being used

1987

Abracadabra in Bangalow…
Becca

1986-ad6

1987

Abracadabra in Bangalow
Jordan / popup / laundry

1988-ad1

1988

Abracadabra in Bangalow…
Becca T shirt

1988-ad2

1988

Biggest bunch of baskets…
Ali / shoestring

1988-ad3

Until the 1990s, there were only two TV stations to choose from: the ABC, or NRN11/RTN8, known locally as 11/8

1988

version 3: Abracadabra in Bangalow…

1988-ad5

If you were growing up on the Northern Rivers in the 70s and 80s, you saw our ads on 11/8 at breakfast time, while you watched cartoons.

1988

version 5: biggest bunch of baskets…


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