Notice the new additions to the building in the ad: the second level warehouse was added in the 1990s.
1999
Abracadabra in Bangalow…
Nik
1999
Biggest bunch of baskets…
Jake
Now we are in the new millennium, and a new TV ad is shot with the next-gen Abracadabra family
2001
Abracadabra in Bangalow…
Hat
2001
Biggest bunch of baskets…
Nik
The girls in the yellow t-shirts became a trademark for this family-owned retail business in Bangalow for over 40 years.
2001
Abracadabra in Bangalow…
Nik
2001
Biggest bunch of baskets
2001
Abracadabra in Bangalow…
Boys in basket
The last film shoot took place in 2006. These ads remained on our local TV screens until 2013.
2006
Biggest bunch of baskets
Abracadabra sign
Even though the people in the ads had changed, the message had remained the same through three decades: snappy edits, smiling faces and that familiar tune
2006
Abracadabra in Bangalow…
So, from the 1980s when there were only two TV stations available, we were the mainstay of local advertisements through three decades, and we had played our part in making promoting the little village of Bangalow, west of Byron Bay
2006
Biggest bunch of baskets
Waving…
By the 2010s, our media choices had multiplied exponentially, and the TV had become only one of many viewing devices, so that targeting a local audience would never be the same as it was back when we began
2006
Abracadabra in Bangalow…